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Strategize And Plan For Repeat Customers! |
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Do you even have a specific plan for building customer loyalty?
I bet you haven't given it as much thought as you should- because to tell the truth I need to give it more effort also. If you currently retain 70 percent of your customers and you start a program to improve that to 80 percent, you'll add an additional 10 percent to your growth rate. Particularly because of the high cost of landing new customers versus the high profitability of a loyal customer base, you might want to reflect upon your current business strategy.
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Reach Out To Your Customers! |
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Contact . . . contact . . . contact with current customers is a good way to build their loyalty. The more the customer sees someone from your firm, the more likely you'll get the next order.
The more they know about you, the more they see you as someone out to help them, the more they know about your accomplishments-the more loyal a customer they will be.
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Market To Your Own Customers! |
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Giving a lot of thought to your marketing programs aimed at current customers is one aspect of building customer loyalty. When you buy a new car, many dealers will within minutes try to sell you an extended warranty, an alarm system, and maybe rustproofing. It's often a very easy sale and costs the dealer almost nothing to make.
Are there additional products or services you can sell your customers?
Keep all the information you can on your customers and don't hesitate to ask for the next sale.
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Outsource Effectively |
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One of the greatest opportunities to simplify in the interests of organizational speed and flexibility is to outsource all functions for which you cannot provide uniquely outstanding customer value. The advent of the Internet has opened up even more opportunities to outsource effectively.
Bizzee Bizzness Buzz writes newsletters. Outsource your monthly newsletter to us, we are the BEST, we'll do it much more cost effectively, we'll do a better job than you, and you'll be much happier with the end result!
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